Pressure Wash Contractor – Finesse Your Marketing

April 7, 2010 by  
Filed under California Pressure Washing Blog

 

 

There are many and useful ways today that enable you to get your pressure washing marketing message in front of potential customers.  Ones such as electronic messages, tweets, social networks and telemarketing too name just a few.  Though some may disagree but the era of Door-To-Door marketing is alive and well.  Nothing can replace a firm handshake and eye contact with a potential customer within the comfort of his home.

Electronic marketing certainly has its place in our business today.  Could you imagine not having access to the internet for more than 2 hours?  The emotional withdraw one would go through as they read the “Unable to Connect” message on their computer screen.  Let’s face it we live in a world where everything is done either by text, email or post on the different social networks.

Go Door-To-Door and Be Happy

Door-to-door marketing for pressure wash customers adds a personal touch to your marketing message.  It offers a knocking_at_the_doorcustomer an immediate and personal opportunity to see first hand what you are selling.  For those in the pressure wash industry that never attempted door-to-door, you are in for a real treat.  This form of marketing is not for the meek and weary.  It takes a compelled individual that knows his pressure washing business inside and out to successfully close the sale at a customer’s front door.

A few pointers to help you finesse your overall message as you abound from one neighborhood to the next in your quest to land pressure wash contracts from door-to-door marketing:

  • Know what you want to say to the customer and be ready to pitch it as soon as the customer opens up the door.  The first couple words that you utter set the tone of how well or not the rest of your message will go.  Practice your message over and over again in front of the mirror prior to using it on potential customers.  Be willing to receive feedback from those that hear your message.
  • Dress appropriately.  If you have company uniforms then you better be wearing it.  Look sharp.  Make sure the company shirt that you wear is not the one that was balled up in the hamper earlier that day.
  • Wear comfortable shoes.  Walking door-to-door can take its toll on those that are not used to walking.  Don’t use the excuse that your feet hurt as a reason to cut your door-to-door marketing day short.
  • Know the neighborhoods that you wish to saturate before you start your day.  Don’t spend 2 hours driving around looking for the ‘right’ neighborhood.
  • Saturday is the prime day for door-to-door.  However make sure that you are not knocking on doors at 7 in the morning.  If so, this is one sure way of getting run out of neighborhood by individuals that you woke up to early.  Remember that these people work during the week and Saturday is their opportunity to sleep in.  It has been suggested that 10:00 am is an appropriate time to knock on doors.
  • Have plenty of fliers or business cards in hand.  You will want to leave your message with your customers should they wish to not answer the door.  Leave your flier or business card at the front door or next to the door mat.
  • As you approach the front of house look for any signs or indicators that the home owner wishes to not have any solicitation.  Respect their wishes by not leaving your card or flier at their front door should there be a No Solicitation sign posted.
  • Look for signs that have the home owners name on it i.e. Welcome to the Millers or The Gillispie Family and etc.  Make a mental note of their name as you will greet them with this knowledge that you obtained from the sign i.e. “Good morning Mr. Miller, my name is Jim Frank from ABC Pressure Washing”.
  • When knocking on the door or ringing the door bell.  Twice is the max.  After that step back at least 5-10 feet from the door so that when the home owner looks through the “peep hole” they are able to get a good look at you.  By doing this establishes a “buffer zone” between you and your future customer and the likely hood of them opening the door is increased tremendously.
  • Refrain from smoking or having a side chew of tobacco as you are knocking on doors.
  • Turn your phone on vibrate and do not text.  The customer that is in front you is your main focus.  No distractions.
  • Tell the customer why you are knocking on their door.  Offer your message and give it with confidence.  There is no need to rush it.  Speak steadily and slowly.  Some helpful points about your message may include how long you have been in business or if you are from around the area (local pressure wash contractor), special discount for the neighborhood and etc.
  • If asked for a pressure wash quote, give one.  It is not recommended that you try to set up appointment to do this.  Ask the customer what he wishes to have pressure washed and give him a quote.  If he is the first customer to sign up that morning you may wish to offer a price break for him.  Why?  Because you can drop his name to the neighbors that you will be performing pressure washing services for him. That little bit of news may mean the difference between them signing a pressure wash contract with you.
  • Spend the necessary time with customers that show a sincere interest in your services.  They are the ones that will be compelled to consider signing a contract with you.  On the other had there will be customers that will give you the ‘cold shoulder’.  Thank them for their time and move on to the next house.
  • Use the sidewalks.  Do not walk through a customer’s yard as you go from one house to the next.
  • Know your pricing because neighbors talks.  If you offered a discount to Mr. Miller because he was the first to sign up.  Let other customers know this is the reason you offered him the “special price”.

Consider spending a good part of your day going from one neighborhood to the next for your door-to-door marketing.  Volume is critical with this type of marketing.  But if you are prepared you will be able to saturate your target areas in no time and you stand a very good chance of winning pressure wash contracts for your efforts.   Best of luck with your door-to-door marketing.

Pressure Wash service areas include San Francisco, Oakland, Emeryville, Richmond, San Pablo, Hercules, Vallejo, Fairfield, Vacaville, Dixon, Winters, Davis, Sacramento, West Sacramento, Suisun City, Stockton, Pittsburgh, Walnut Creek, Benicia, Danville, San Ramon, American Canyon, Orinda, Berkeley, Albany, Point Richmond, Rio Vista, San Jose, Bakersfield, Los Angeles, Burbank, Palo Alto, Mountain View, Hayward, Rancho Cordova, Los Banos, San Diego, Long Beach, Orange County, Contra Costa County, Solano County and Napa County.

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Comments

3 Comments on "Pressure Wash Contractor – Finesse Your Marketing"

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  3. Bob DuChene on Thu, 8th Apr 2010 4:13 pm 

    Great article!! I found your door to door marketing guidelines to be very helpful! We have made a copy to use a reference. Thanks!